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Image Is Everything! The Hollywood Make Over

JULY 17 – 20, 2009 and JULY 24 – 27, 2009

IMAGE IS EVERYTHING and what better way to start your Summer in L.A. experience than with a NEW YOU that still represents who you really are but gives you an edge in the industry. Image Is Everything! The Hollywood Make Over is not about making you be someone you’re not, but about helping you be a better version of who you already are. Learn to look good and feel even better in a fun yet educational environment. Take this with you for life, no matter what industry you are in.

Some dancers may not know how to groom and put themselves together as models do. You may have no clue where to begin especially if you’re not in a big city like L.A. Past Summer in LA dancers have shown potential but the professionals they worked with felt that they were missing something. Their feedback was that the dancers hair should have been better, make up needed to be current, wardrobe choices were not flattering and even shoes were critiqued. Both male and female dancers were told to find "their image" and make it work for them.

Be Discovered’s Image Is Everything! The Hollywood Make Over will help you find "your image" and will also teach you how to work it, in “green ways” that are not only environmentally friendly but also good for you and your overall health.

Be sure to ADD ON the Image is Everything! The Hollywood Make Over to your Summer in L.A. Experience! Space is limited.

Image Is Everything! The Hollywood Make Over includes all of the following and so much more...

Fashion & Style Workshops

  • Learn the tricks of the trade that make stars and models look hot.Your confidence level will soar as you learn the tricks of the trade that make stars on the red carpet and models on the runway look hot. Learn secrets from industry professionals and stylists to the stars and apply them during Summer in L.A. when taking class, at the photo shoot and SYTYCD taping, when showcasing and auditioning, when performing and competing, if you teach, and in your everyday life.
  • A style consultation is a life changing experience. Walk away with a renewed sense of self-esteem and confidence you hadn’t thought possible. Think of it as a fashion map that will help you create a look you love. Katina Lekerr, fashion expert to the stars will look at you from an artist’s perspective and add in your fashion likes and dislikes. She will profile your body shape and line and personality type. It may vary for the different activities in your life and will cater towards dance, the entertainment industry and every day life and will be age appropriate. Your Style Formula will help you set yourself apart from the rest.
  • Learn all about what figure type you are. Different body shapes need different styles and silhouettes to flatter them best. Learn style and design tips that highlight your best features and camouflage the undesirable. Knowing how to dress your unique body shape is the easiest way to take off pounds and years, if this is what you are aiming for. You’ll honor your body in a whole new way. You’ll be wiser with your shopping choices, too. Fashion will become merely a tool for expressing your inner essence.
  • Other workshops that Katina will offer include: Zen and the Art of your Closet, Pro Shopping Secrets which will go along way during the shopping trip at the Beverly Center, Color You Fabulous, Quick & Easy Color Tips will help you know what colors will make you a power house and the Fit Studio; All Sizes Can Look Great, It’s In The Fit will help you stop worrying about whether you are too big, too slim, too tall or too short. Learn about body language, building confidence, being a professional in the industry and so much more.

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Consultants & StylistsConsultant to the stars Katina Lekerr is ready to help change your life

  • Katina Lekerr is a fashion stylist, style coach, costume designer, speaker, writer and personal shopping advisor to the stars with 20 years experience in film, television and stage productions. Katina has worked with top performers in Hollywood and the films she has worked on have been some of the largest grossing films of all time.

    Actors, directors, and producers have trusted Katina’s artistic eye and warm heart
    , enlisting her to design many popular films and television shows including Dawson's Creek, Spiderman 3, Men In Black II, The Nanny and Kids Incorporated, to just name a few. Her private clients can be found around the world, and her style workshops draw men and women of all ages and professions.

    Acknowledging one's individual beauty inspires self confidence making it easier to take style chances. Katina does this by showing her clients how to view their bodies in a whole new light, encouraging self-acceptance. She's uplifting, funny, and cares about how people feel when they look in the mirror. Her wellness focus to image is at the core of her approach.


    Katina loves to share, and she’s sharing her secrets with businesses, women’s groups, teens and dancers. Groups and corporations are looking a lot better after she shares her expert fashion and heart-based style advice.
    She is the founder of ProStyleAdvice.com and is a member of AICI (Association of Image Consultants International) and the Costume Designer’s Guild of Los Angeles. She is certified through The London Image Institute and The Body Beautiful Institute where she trains future stylists.

    Katina currently lives in Los Angeles and also writes and gives workshops and speaking engagements on fashion. Katina devotes her pro bono time to Dress 4Success, a Stylist to the stars Mikal Sky will help make you look and feel like a star charity that provides business attire for low-income clients.
  • Mikal Sky is one of the most sought after and celebrated make up artists in the entertainment industry. She is a celebrity make up artist and hair consultant and stylist. To all that know her, the name Mikal Sky is synonymous with innovation and signature style.

    A true visionary of fashion, Mikal combined this flair for fashion with her professionalism for a career in aesthetics. Seeking a greater challenge, Mikal moved to Los Angeles in 1999 where she immediately found work as a make up artist in film, television and print. Since then she has enjoyed increasing success, working with celebrities and industry leaders.
    Mikal’s Make up and hair stylist credits include Britney Spears, Lady Gaga, Make Over Story, E!, Disney, Foo Fighters, Inside Edition, Big Brother, David LaChapelle, CBS, Simmons Family Jewels, Paul Rudd, Vin Diesel, Joan Jett and many more.

Mikal's most recent endeavor has been the founding of her new company, Skybox Mobile Make Up. Mikal along with her team of make up artists, hair stylists and colorists are the best in the business and are thrilled to be working with the Summer in L.A. dancers.

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Wardrobe Review & Shop Like a Pro

  • Do the clothes in your closet match the life you lead? If not, it’s no wonder you may feel like you have nothing to wear. Discuss and review your current wardrobe and whether it’s supporting the activities and goals of your life. You will also discover the treasures in your own closet. Pack up all your favourite clothes, dance clothes, shoes and even accessories and let L.A’s fashion expert Katina LeKerr look at what you have in your closet.
  • As Katina won’t be able to see your actual closet, hangers and clothing racks will be available to display all your clothes to assimilate your closet. You will learn how to let go of pieces that don’t serve or flatter you anymore. You will also learn how to make amazing new outfits in ways you had not thought possible. Your fashion consultant is like a friend who will show you how little you really need to buy. Start decluttering your closet today. Check out the Organize Your Closet Ruthlessly article by Katina to get you started.
  • Let a professional be your personal shopper and learn how and where to shop. You will save time and money; emotional spending costs more than you think. Just look in your closet. Whether you shop at Barney’s or Target, it doesn’t matter. It’s knowing how to shop that will make the difference. With a few Hollywood tips, you will never be overwhelmed in a store again. You will feel great while saving money, and buying only the clothes you love. Discover how to stay focused as you shop and buy only what looks great. Learn new stores to shop at; you’ll be surprised.
  • The Beverly Center is a hot spot for great shopping & star sightings The shopping trip with your personal shopper is at the Beverly Center located at the edge of Beverly Hills and Hollywood (as seen on 90210). No matter what your budget is, this will be a fun yet educational shopping experience. Major department stores including Macy’s, Bloomingdale’s and Macy’s Men Store are on site as well as some Summer in L.A. dancers favourites like Ed Hardy, Forever XXI, Guess and H & M. Hollywood stylists often use Beverly Center as a "second closet" when designing the wardrobe for film, television and music videos.
  • As we are attending as a group, you will also receive a savings brochure which includes discounts and added values to many of the Center’s specialty stores. In addition, you will receive a signature Beverly Center tote by returning to the Guest Services Desk and showing the same day Beverly Center store receipt. Read another of Katina’s articles: How To Have Fun Clothes Shopping
  • Celebrity Sightings and Shopping with the stars is the norm at the Beverly Center! Clothing from Beverly Center stores can frequently be spotted on the television and film personalities who frequent the Center, including Madonna, Cameron Diaz, Jennifer Aniston, Brad Pitt, Selma Hayek, Christina Aguilera, Janet Jackson and Jennifer Lopez. You never know who you might find shopping right next to you. Recently spotted: Beyonce, Britney Spears, Chingy, David Beckham, Gwen Stefani, Jamie Foxx, Jay Z, Leonardo DiCaprio, Mandy Moore, Mark Wahlberg, Nicole Ritchie, Niki & Paris Hilton, Tyra Banks, Usher, Posh Spice, Vin Diesel and Will Smith.
  • The female dancers will have a Bra fitting workshop at one of the Beverly Center’s lingerie shops. As seen on Oprah, a bra fitting will change your life and will make your outfits be winning outfits.
  • After the shopping trip, you will learn how to integrate your new pieces into the rest of your closet. Lots of outfits are discovered at this point without spending more money. Review what you have learned during the make over experience and now put it to action.

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Skybox "Star" Trailer The “Star” Trailer brings Hollywood glamour to the Image is Everything! experience.

  • The Skybox Mobile Make-Up innovative service packs up Hollywood glamour and style and delivers a fully-equipped mobile hair and makeup studio. The 28 foot custom remodelled eco friendly vintage "Star" trailer has up to three make up and hair stations as well as a fridge and lounge and a great sound system. Hair and make up will be done in the trailer including the make up lessons.
  • Skybox Mobile Makeup is a Rockin' party on wheels (with Smokey eyes) and its mission is to help make the Image Is Everything! The Hollywood Make Over dancers look and feel beautiful, while having a great time.
  • Get styled in a “Star” trailer just like working dancers and stars in Hollywood do. The Skybox will be coming to us and will be parked with other production trailers at Universal Studios Hollywood. The Skybox has recently been featured on E!'s Candy Girls and is run and operated by our own make up and hair stylist Mikal Sky.

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Hair, Make Up & Skin CareBe styled in the Skybox’s hair and make up station.

  • Be Discovered and Sky Box Make Up encourages everyone to use only non toxic, chemical free make up, beauty and hair care products. We support this initiative by making safe, amazing professional quality non toxic make up available to you in Skybox.
  • Your fashion consultant Katina will meet with you and your make up and hair stylist Mikal Sky to discuss your personality, colors, style, shape and more to come up with a hair style that works for you. You will get a hair cut and style with your approval to reflect the NEW YOU that has been unleashed during the Image is Everything! The Hollywood Make Over experience. Optional color services are available in the Skybox for you.
  • Make Up is a big part of completing a look whether for an audition, a photo shoot or a TV show taping. Mikal Sky will apply your professional make up and teach you how to do it yourself during the make up class.
  • Learn about what to look for when buying skin and hair care products and make up. You will be shocked when you discover the poisons that are in everyday products that you may be using as no one in the US is regulating this. Take responsibility for yourself and know what to use and what not to use. It is important to want to look your best but you want to be able to do this in a way that does not harm you and your environment. Check the toxicity of the products you use as you want them to not only be safe but be good for your skin. As consumers, it is important to look out for socially irresponsible companies.
  • A custom make up kit with natural, non toxic "Parenzano" make up includes cheek color, mascara, eyeliner, 2 eyeshadows, 2 lip colors and a small brush kit. You can select the colors in advance to be used at the program or let Mikal's professional advice help you select what you need during your make over. Learn what to look for when selecting a foundation and other products you may want.
  • Mikal Sky has done a lot of research on making her own skin care products and will share with you easy and inexpensive recipes and advice so that you can make your own at home that will make your skin look amazing. They will offer longevity and supple skin for life with the theory that you shouldn't put anything on your skin that you wouldn't eat, since it goes directly into your blood stream.
  • Learn to do your own nails with a non toxic polish and also learn about a soy based polish remover. Purchase polish to take home in an assortment of colors that will be available in the Skybox.

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More

  • TWO FOR ONE BONUS: Are you a parent traveling to L.A. with your dancer? The Two for One Bonus is being offered just for you! You are already on site showing support so you will now also learn what your dancer is learning at the style, fashion and color workshops. Another added bonus is that you will be able to also apply these new skills to yourself and your "Make Over". It’s never too late to learn to look and feel better! PLUS you will get to spend some quality time with your dancer as during Summer in L.A. you won’t have much time to.
  • Before and After photo
  • LAX airport transfers
  • Shared accommodations at the Sheraton Universal Studios hotel.
  • All meals, snacks and beverages. Meals are healthy options for dancers customized by a nutritionist and are prepared by a professional caterer whose clients include Paramount, Fox, E! Entertainment and Warner Brothers, to just name a few. To look your best, you need to eat well and take care of yourself from the inside out.
  • Transportation to and from all Image Is Everything! The Hollywood Make Over classes, workshops, and events
  • Chaperones
  • Emergency medical insurance for Canadian dancers with valid provincial health coverage is included

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